Now that you are a small business owner, paying expensive fees of a professional logo designer is usually not an advice for you. It would be good if you can keep the costs down by designing the logo by yourself.
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| Photo Credit: Medium
Many logo design software are available today to help you in your endeavour of creating an appealing fashion logo. But here are some tips that you must always keep in mind when trying your hand in logo designing.
1. Keep the logo design simple— Your fashion logo is not just a symbol of your business. More than that, it is your message to your target customers. But they will get the message easily and quickly only when the logo design is simple with no excessive use of colours and other elements.
2. It must be a unique logo — Make also sure that while the logo appears to be a simple design, it must also be based on a unique concept. Draw many logo sketches on paper to get concepts in quick time. Then develop a sketch that you find interesting and engaging.
3. Evoke feelings — Your target customers will get your message of fashion logo only when they relate with it emotionally. So, the colours you select for the logo should be capable of evoking intended feelings such as energy, pleasure, strength, faith, modernity and so on.
4. Add personality — Your selection of fonts especially should be for the purpose of giving a personality to your fashion logo design. To know which font will be the appropriate choice, know the brand personality of your business.
5. Use grids — Since you are not a professional designer, maintaining a sense of symmetry and proportion of the design will be harder to ensure. So, use logo design grids that allow you to incorporate design elements within a fixed grid system so that the logo does not look disproportionate when blown up to larger scales or reduced to smaller sizes.
Hope, these tips will enable you to create fashion logos by your own efforts.
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